ORLY BEAUTY
Role
UI / UX Designer
Duration
2 months
Tools
Figma
Project Type
Design Audit
Year
2024
Orly Beauty is a professional nail care brand known for its high-quality nail polishes, nail treatments, and other nail care products.
They approached me to revamp their dated website. Seeing an opportunity to make a lasting impact, I couldn't wait to get started.
For two months, I listened, heard and researched the brand, culture and their business goals.
The result? a user-friendly site that boosted conversions and revitalized the brand’s digital branding and website.
ORLY BEAUTY
Role
UI / UX Designer
Duration
2 months
Tools
Figma
Project Type
Design Audit
Year
2024
Orly Beauty is a professional nail care brand known for its high-quality nail polishes, nail treatments, and other nail care products.
They approached me to revamp their dated website. Seeing an opportunity to make a lasting impact, I couldn't wait to get started.
For two months, I listened, heard and researched the brand, culture and their business goals.
The result? a user-friendly site that boosted conversions and revitalized the brand’s digital branding and website.
PROBLEM
Complex Navigation
Low Conversion Rates
Reliance on 3P Retailers
"Our customers can’t easily shop for multiple colors once they’re on a product page. They have to go back to the product listing, which has hundreds of items, just to find another shade.
We think we’re losing a big opportunity to convert because of this."
-C.M.O. Orly
SOLUTION
Refreshed Look & Modern Feel
Navigational Taxonomy & Hierarchy
Shop By Color Feature
PROBLEM
Complex Navigation
Low Conversion Rates
Reliance on 3P Retailers
"Our customers can’t easily shop for multiple colors once they’re on a product page. They have to go back to the product listing, which has hundreds of items, just to find another shade.
We think we’re losing a big opportunity to convert because of this."
-C.M.O. Orly
SOLUTION
Refreshed Look & Modern Feel
Navigational Taxonomy & Hierarchy
Shop By Color Feature
RESULTS
Improved Drawer Menu
Reduction in
search results
Refreshed look and
Improved aesthetic
Before
After
Before
After
Before
After
Before
After
Improved Visual Hierarchy
Enhanced Readability
Added key conversion driving categories
RESULTS
Improved Drawer Menu
Improved Visual Hierarchy
Enhanced Readability
Added key conversion driving categories
Before
After
Before
After
Before
After
Before
After
Reduction
in Search Results
Refreshed look
MY PROCESS
Painpoints
Analyzing IA
Discovery
Prototypes
Conclusion
Drawer Menu & Categories
Categories can be simplified to improve navigation & discovery.
See the Problem
Discovery Loops
Currently, users can only view one product at a time on the page.
See the Problem
MY PROCESS
Painpoints
Analyzing IA
Discovery
Prototypes
Conclusion
Drawer Menu & Categories
Categories can be simplified to improve navigation & discovery.
See the Problem
Discovery Loops
Currently, users can only view one product at a time on the page.
See the Problem
amir
MY PROCESS
Painpoints
Analyzing IA
Discovery
Prototypes
Conclusion
To discover users pain-points I mapped out their journey from entering the site to checkout
This revealed two key areas for improvement:
Drawer Menu & Categories
Product Discovery
Main insights
Drawer Menu & Categories
Categories can be simplified to improve navigation & discovery.
See the Problem
Discovery Loop
Currently, users can only view one product at a time on the page.
See the Problem
Journey Map
